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I love creativity

October 21, 2011

I don’t even know where to begin. I read an article today that made me smile.

I remember when I was a kid I put together the proverbial ‘two cans and a string’ to create my first phone. In hindsight, this was my foray into the world of communication.

Today I read an article that made me remember this stellar moment. I read how one can use their beer can to enhance their wi-fi signal by two to four bars!

Makes you realize the past is always with us.

We are creatures of habit. We take what we know and employ it to assist us in (hopefully) doing better. But, in essence, we do what we are good at or used to doing in a way that’s familiar. We all have a propensity to run to the familiar.

I find at Adrenalin our clients depend upon us most to help them think differently. Discussion and communication between client and agency is instrumental in reaching a successful goal. It is the agency’s responsibility to not only present the client with a proposed solution in reaching the client’s set out goals, but also be responsive to the client’s understanding and emotional acceptance of the creative — being ecstatic, happy, sad, pensive or just maybe unsure — it all matters.

Whatever we do, wherever we do it, not everyone sees the same picture. This is what makes us unique. Simply put, we don’t know what we don’t know.


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